In 1988, at an advertising agency meeting, the infamous saying, “Just do it,” was coined. It is thought to have increased the sales of Nike shoes from 18% to 43% (from $877 million to $9.2 billion). The slogan is considered to be one of the top two taglines of the twentieth century. These three words are often associated with the Nike “swoosh,” which is said to further capitalize on the “do it” attitude of the brand’s slogan.
Since that time, people have used these words for everything from encouragement to get a lot done to chants and cheers for sporting competitions and even for sexual innuendos. (Come on, you know you’ve said it before! 😉 )
There is an old Jackson Five song that goes,
It’s as easy as 1, 2, 3
As simple as do, re, mi
ABC, 1 2 3
Baby, you and me!”
I know that this song is showing my age, but it is catchy tune (and super fun to East Coast Swing Dance to!)—and it has helped me in my productivity….
I can remember when my husband and I were first married, I would ask him, “How do you know what to do every day when you go to work?” I just couldn’t figure out how he knew what needed to be done.
Seven kids in fourteen years. Tons of stains. Every.single.day.
Pre-Pinterest. Pre-internet…..mostly just Helps from Heloise columns and books from the library. 🙂
I tried it all….
But for the past ten years, I have used one trick over and over and over.